Who Made Your Pants?

Gorgeous Pants. By women, for women.

2011 pairs of pants on the wall, 2011 pairs of pants…

Good morning good morning good morning! Well, I know it’s not really morning but January is like the morning of the year, isn’t it?

So, here’s my first proper blog entry for 2011. I’m going to tell you all about or exciting plans and hopes, and then ask you if there’s anything you’d like to hear about that I don’t talk about.

Before looking forward, I need to look quickly back. 2010 was hard. Very hard. I always tried to pull the good out and into my blogs but there were times when it was tough, times we thought we might not be able to move on, or even continue. We are now streets ahead of that – we have a product we know works, and we have £50k committed funding for 2011, and £40k committed for 2012. That makes a huge difference to everything, including my personal stress levels (which themselves make a huge difference to everyone else’s in the office… ) This means that we have a really strong and solid base to plan from. And that feels good.

So. 2011. Our plans fall into two main areas – external (raise our profile, sell more, communicate with funders to report on progress and raise more funds) and internal (tighten up on what we have started to do well; formalise all our admin/finance/HR/legal procedures; begin to monitor and measure the social impact we are having, build on co-operatives training and encourage active membership of the co-op itself) Doesn’t sound much but I think it will keep us busy!

The external stuff falls mainly to me. I’ll be working with the wonderful Chris Smith and Janet Awe on PR, working out how to get us good coverage and encourage people to support us. I’ll also be out and about at events, maybe festivals, selling pants and spreading the word. We’ll be looking for a few more retail outlets, and will be asking you to help us – which shops would you like us to be sold in? Another thing I’ll be doing is working with our fundraising volunteer on a proper fundraising strategy (our current one has evolved quite a lot from the ‘go for everything. EVERYTHING! model I started with but it’s still not what I think of as a grown up strategy) , which I am, nerdily, enormously excited about.

Regarding products…We plan to build on the strong foundations and high levels of confidence the team have developed in being able to make our Aimee style for women for the whole year (introducing a second women’s style in 2012), and will introduce variety by introducing loads more colours and gift sets. We have some scorching burnt orange, laced through with bonfire night yellow and red threads; a gorgeous petrolly blue; a forest green lifted by a touch of reddy orange here and there; some icy ivory with pink, and blue; a new red… We’re planning gift sets themed to occasions – imagine, for example, a lovely ethical Valentine’s Day gift set of our red Aimee trimmed with sassy black lacking down the back, nestled in a pretty box nest to a black Aimee with red lacing, and an ivory and pink Aimee, all pretty, wrapped by us, with a little something extra thrown in. Being a Welsh girl, I’m already thinking that the green with reddy orange that I mentioned above would be a fab St David’s Day knicker! We’ll be launching men’s pants by Christmas 2011 (all being well, we are starting design in spring, will be making up samples for wear tests in summer and producing in autumn)

We’re going to introduce really simple ways of measuring how much social impact we are having as it’s hugely important to be able to show that we are doing a good and useful thing. WE know we are, the women we work with know we are but it’s nice to have some proof. (To that end, by the way, I’m going to be asking supporters for quotes that we can use in publicity materials – if you’d be prepared to give us a quote, we’re looking for short things, two sentences, about the impact and value you think we have – email me?) . Traditional metrics are a bit tricky here but Steve Coles of http://www.intentionality.co.uk has given me some brilliant advice and support and we’re also hoping to work with http://www.globalactionplan.org.uk on assessing environmental impact and looking at how we can maybe do more.

Internal processes may sound dull but for a policy wonk like me they are fascinating and, of course, critical. So much of everything we did last year could come under the rubbish business term of ‘fire fighting’ – we developed stuff when it was needed, not before, as we had no time to be strategic. This year we are going to start with a review of pretty much everything – legal, HR (this is huge for us as our employees are, and will be, refugees or wives of refugees, so we have to be certain every bit of immigration paperwork is totally correct) suppliers of everything from our fabrics to our paperclips, production processes including how to predict when we will need to buy new stuff, reporting.. it goes on and on but I’m ecited by it. It feels to me that we have a big thing to tidy up and organise and that makes me VERY happy (Della may have a different feeling about my excitement, I know! Della, I won’t try to DO it, I’m just looking forward to us planning it!)

Anyway – you probably get the feeling, correctly, that I could go on about this for ages. So I shall stop. I am hugely happy and optimistic at the moment and I hope you agree with me that 2011 looks set to be a lot of fun. Now we are properly up and running, please, do tell your friends. My twitter feed is where breaking news tends to break – http://twitter.com/beckypants – maybe see you there.

A very happy new year to you all – let’s make it a good one, without any fear

Xx

Becky

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3 Responses

  1. […] This post was mentioned on Twitter by becky pants. becky pants said: Lunchtime approaching and nothing to read? How about my blog? http://tinyurl.com/2cpu8ms Read all about our new colours… […]

  2. Kirsty says:

    When will the new colours be available to order? I can’t see them on the website.

    • Beckypants says:

      Hi Kirsty,

      When we’ve made them! We’ve only just got the laces in, and have to get patterns made up for each new fabric before we can begin. We plan to launch one new colour on the first of every month, and are aiming for 1st February to be our gorgeous ivory and pink.

      Keep your eyes peeled!

      Becky

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