Who Made Your Pants?

Gorgeous Pants. By women, for women.

Holy Press and Lingerie Awards Batman!

Posh frocks and shindigs

Lovely, lovely pants fans – how are you all? Things here at pants HQ are just fizzy at the moment and I just HAVE to share some news! Two is clearly our magic number at the moment – we are shortlisted for two awards and we are featured in two mazagines this month!

Where to start, where to start…

I am thrilled and delighted to announce that we are finalists in the UK Lingerie Awards, in the Ethical Brand of the Year category. The UK Lingerie Awards take place on Wednesday, September 7th at One Mayfair, one of the hottest fashion venues in town – and I’ll be there, in a smashing outfit being put together by local upcycling duo June and Ria of Recycle and Sew. I’ve been told it will be a spectacular dinner where shortlisted finalists will be joined by hundreds of VIP guests from the intimate apparel industry, consumer press and celebrities invited by sponsors. My knees are already a’knocking! Judges included Rigby & Peller founder and Queen’s corsetiere June Kenton, Debenhams’ lingerie head of design and buying Sharon Webb, De Montfort University course leader Gillian Proctor, The Lingerie Collective founder Kelly Isaac, Intimate Apparel Consultancy founder Claire Franks, celebrity lingerie designer Nichole de Carle and Lingerie Insight editor Kat Slowe – gulp!


Then, on the 14th September, I’ll be at the very gorgeous Savoy Hotel for the Specsavers Everywoman in Retail awards, where I am a finalist in the Innovator of the Year Award, alongside two women working for a company that dwarfs us, Asda – Miranda Elliott, Operating Model Workstream Leader, and Keren Long Bangladesh Sourcing General Manager, George Clothing. Again, gulp!


And magazines.. We were utterly chuffed to be featured in the ‘Ones to Watch’ section of ‘Lingerie Buyer’, the leading and longest established trade press for the Lingerie Industry. I can’t send a direct link as you have to sign up to read it but if you want to see, have a look here http://www.lingerie-buyer.co.uk scroll down to ‘latest issue’ and click on the magazine cover, and then you can sign up – it’s free. We’re on page 24 and we LOVE the photo of our gorgeous black lace pants. Sleek and simply gorgeous, it shows really well how brilliant the fit is.

More locally, we’re featured in Hampshire View which you can read here http://s.coop/50nm Click through to page 6/7 and there’s a photo of me surrounded in our finest pants under the brilliant heading The Pantrepreneur. The first person to reply below with the answer to the question, ‘which is the big part of our day’ – based on the article – wins a prize! Not sure what yet, we’ll have to check the prize cupboard. It will likely involve pants and Divine chocolate though!

Do all keep your fingers crossed for us – I’ll let you know if we win (and probably keep very quiet if we don’t!)



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